INTERCULTURAL DESIGN

4/3/2024-22/3/2024 （week5-week7)

Group 27

Yang Jiayi (0369288)

Design Principles/ Bachelor of Design (Honours) in Creative Media/Taylor's University

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MODULE INFORMATION BOOKLET

Project 1-Proposal

Ideas Proposed

Chrysanthemum - Proposed by Huang Jia Qi
The Colour Red - Proposed by Yang Jia Yi
Peacocks - Proposed by Huang Bei Ni
Crows - Proposed by Wang Sheng Xiao
Black Cats - Proposed by Johanna Leong Hui Ninn

We are to study a cultural phenomenon, or a particular subculturethat is perceived as 'sensitive', and “frame" your study within thechosen theme.

Our group had gathered to decide on our Top 3 choices for this project to make our final selection easier. Our Top 3 Choices consisted on the Chrysanthemum flower, Black Cats and the Peacock.
We had all agreed that the Black Cat was an interesting concept to base our assignment on and chose that as our final choice. 

First1：Huang jiaqi（0371553）Chrysanthemum

The second：Johanna Leong(0359221) Black cat

The third：Yang jiayi (0369288) The Colour Red

The fourth：Huang beini (0351169) Peacock

The fifth：Wang shengxiao (0369288) Crow

Task Division

We began to assign our respective tasks. The tasks of each team member are as follows:

Akira - Presentation Video, Preliminary Idea Rationale Description Writing

Johanna - Presentation Video, Slide Description Writing, Video Editing 

Bei Ni - Slide Compilation and Layout 

Jia Qi - Preliminary Idea #1 Design and Sketch

Sheng Xiao - Preliminary Idea #2 Design and Sketch

Jia Yi - Preliminary Idea #3 Design and Sketch

Preliminary Ideas

Preliminary Idea #1 - Bracelet

fig1.1 Initial Draft Idea 1

Preliminary Idea #2 -Bag

fig1.2 Initial Draft Idea 2

Preliminary Idea #3 - Keychain

fig1.3 Initial Draft Idea 3

We have written a complete script and collected all the information about black cats which will be used to prepare our PowerPoint.

Our Presentation

Based on our entire script, we ended up designing the full PowerPoint

Our Vido Presentation

Project 2 - Field Study

In the Data Collection part, we are to collect artefacts of the visual culture we are 

studying. Suggested data collection methods:

• Observation study

• Interview relevant stakeholders 

• Online and/or actual physical material *visual research of the selected culture (the people/arts/symbols/architecture/text/calligraphy etc)

Artefacts can be in any form: photos, videos, observation write-ups, physical artefacts like packaging, books, brochures etc and any related forms. Artefacts collected should have explanations or rationales to bridge the information between your proposal and your proposed final output.

Data Collection Methods:

1. Online research

My group and I collected information about the black cat culture through the Internet.

2. Google Form survey

My group and I have prepared 20 questions about black cat culture for a questionnaire and analyzed the results and answers after the questionnaire.

Google Questionnaire

Questionnaire answer analysis：

fig1.4 Questionnaire answers

fig1.5 Questionnaire answers

3.Online interview

We collected video interviews from London, the United States, Canada, Italy, France, Germany, Singapore, China, South Korea and Japan.

Intercultural Design Assignment 2，作者 2798014546

According to the interview of our group, we summarized the richness of the global culture of Black Cat.

Black cats have formed a pluralistic symbolic meaning in various cultures around the world, carrying elements of good luck, misfortune or mystery. These beliefs are deeply rooted in cultural traditions and inject diversity into individual ideas and social attitudes. Whether it is a word of mouth or a cultural event, the black cat is often regarded as a symbol of good luck. In some places, these cats are regarded as a harbinger of good luck and are closely related to local traditions and celebrations. The mysterious atmosphere of the black cat is also believed to have a positive impact on the daily life of individuals. However, in contrast, historical traditions and superstitions have led some cultures to perceive black cats as omens of misfortune. Negative portrayals in literature and media have further fueled misunderstandings, depicting them as ominous beings. Yet, some literary works attempt to shatter these stereotypes by presenting black cats in a positive light.

fig1.6

fig1.7

4:Collection of cultural relics：

fig1.8 Collection of cultural relics

week 5：

In the fifth week, we submitted our preliminary homework.

Preliminary submission of homework

In the teacher's answer, teacher, let's connect the collection of cultural relics according to the conclusions of the interview in slides 19 and 20, and then let's join the project of how the black cat symbolizes cross-cultural latitude to solve the continuous output of sensitivity. 

Final submission：Final submission

Intercultural Design Assignment

Week 6 Cultural Relics Analysis and Final Idea

There is no big problem with our design. We only need to link the collected design and the final visual design. According to the survey results of Google Forms, most of them chose the design package as the final design. During the consultation, we decided to create the product of the design package for visual design.

fig1.9

After we discussed with the teacher this week, we started the idea and design of the final product. The teacher gave us some ideas. After the final product is designed, we can sell it online. We started the final task.

Final sketch design

fig2.0

fig2.1

fig2.2

fig2.3

fig2.4

fig2.5

fig2.6

We finally chose the following bags

Intercultural Design Assignment 3，作者 Johanna

Our Presentation 

Our Material Collection Video Presentation 

Our Video Presentation 

Week7

The final project：Visual design

 

Visual design：My team member yangjiayi、wangshengxiao and huangjiaqi used several bags designed by the black cat.

fig2.7

fig2.8

fig2.9

fig3.0

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FEEDBACK

WEEK 1

In the first week, the teacher explained the learning tasks and scoring standards of this semester online. The lecturer introduced us to the sensitivity of cross-cultural design, and gathered examples of white culture in China and tattoo culture in Japan.

WEEK 3

In the third week, the teacher assigned us a group and told us that we were going to do some tasks about cross-cultural design.

WEEK 5

In the fifth week, teacher, let's design black cats according to the interview in the slide, contact the sensitivity of cross-cultural design, and offline on Friday, let's continue to draw a draft of the design bag according to the selected theme, and draw different styles of black cat bags.

WEEK 6

The teacher asked us to open a social account to sell. We will print about 100 finished products for our bags, and then sell them on a social account.

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Reflection

Experience

Throughout the entire project, everyone in our group completed the assigned tasks in a timely manner. From the initial topic discussion to the completion of the final product, we have been discussing and solving problems. Before the initial theme was set, everyone in our group had a lot of ideas. , through communication with the teacher in the past few weeks, we set the final theme and began to complete the later draft. Through this semester, my group cooperation ability has strengthened, everyone is very serious, and together we completed our Black Cat final product design.

Observation

I found that there are many things that have a lot of meaning in different countries and cultures. This is what our course wants us to know, so before we start our homework, the process of learning about different cultures is very interesting and enriches me. Understanding of cross-cultural design.

Discovery

Our group chose the theme of black cats. Through the questionnaire, I learned about the views of black cats in many countries and gained more knowledge about black cat culture. This also involves sensitive culture, so we will make some products in the future. In design, we need to pay attention to sensitive issues in order to better improve our design concepts. Our team works together and problems are never delayed, which has cultivated my teamwork ability.