Major Project -Task 1 Proposal Development

03/02/2025-10/02/2025

Yang Jiayi/0369288

Major Project -Proposal Development / Bachelor of Design in Creative Media

Task 1-Proposal Development

Introduction



Project 1: Proposal Development 

Week 1


I formed a team with two students from the Entertainment Design program and we divided up different tasks according to our majors to ensure effective contributions.
My share of the team's tasks is design, animation and final video editing.

Panelists
  • You Siyuan
  • Yang Jiayi
  • Dea Natasha
  • Lew Yong Le
Our theme aims to showcase the story of hotpot with iconic products. Our team will combine 2D and 3D animations to show.

At first, we wanted to make an advertising animation about McDonald's, but after communicating with the teacher, we found out that McDonald's is a fast food, and some people will boycott this kind of food. And some Muslims don't eat pork, so McDonald's is not suitable for everyone. So we changed McDonald's into a hot pot.

We will use scenes showing the process of lifelong growth to promote the development of the story, showing that no matter when, even if we grow older and our academic performance continues to improve, the hot pot tradition will never disappear and there will always be a place for us.

Week 2


After the team members finish the storyboard and Narrator, I will make a Canva slide to beautify it.


fig Slide Design


fig Slide Design

We designed the initial characters

Our original story concept was about the protagonist growing up from a child to a grown-up dining room, so we drew the protagonist from the age of five to 35.

fig  Initial character design

fig  Initial character design

But I think there is not much difference between 25 and 35 years old, so we redesigned it later.After we changed the image of the protagonist, we designed other supporting characters.

fig Initial character design

fig  Initial character design

fig Initial character design

We received feedback from the teacher in the third week. We need to add a problem statement. Our video needs to give the audience a warm feeling, not just introduce the product. We need to find more video and photo references to make the character's characteristics more obvious.

This is the world reference we are looking for

fig  Background Reference

Then we designed the brand logo. We voted for the first logo among four, which can reflect both the Yuanyang pot and Chinese culture.

fig  Brand logo design


Week 3
For this week’s Proposal Presentation, we’ve made some improvements based on the feedback we received last week.We have beautified the slides


This is the project timeline we created for major project 1



Feedbacks

Week 02 (12/02/2025) : 
  • Instead of using McDonald's, choose a different restaurant to avoid copyright advertisement issues
  • Choose a specific age for each age group
  • Think of a way to insert more 3d animation into the video instead of mostly using 2d animation
Week 03 (19/02/2025) :
  • Add problem statement
  • Look for reference for the world (background)
  • Look for more infographic video reference
  • Make the character a bit bigger and change some facial features

Reflection

Experience:
In this course almost cooperation, we were confronted with an critical venture that was closely related to future work chasing. Since this was a brief semester, we as it were had seven weeks to total the preparatory work, so we had to induce into the state rapidly. Within the to begin with week, we examined the subject and kept on communicate with the instructor after steady corrections. Whether it was online or offline discourses, we were always collecting involvement. With the teacher's criticism, we were able to do the following step superior. The key to the team's fruitful completion of the assignment lies in a clear division of labor. As an liveliness understudy, I incline toward to total the movement portion, so in this extend, I was capable for character plan. I looked for character references and fashion references through our storyline, and was dependable for slide plan. Amid this time, I changed numerous forms of the character plan. Some time recently the teacher reviewed it, I would appear it to the group individuals, who would point out the issues, and after that appear it to the instructor. In spite of the fact that we experienced numerous issues all through the talk, we would adjust them step by step. Everybody was scrupulously completing the portion they were mindful for. After counseling with Educator Kamal, we had a clearer understanding of how to bargain with these parts. In this manner, after the meeting, we made strides a few of the work together and displayed it.

Observations
Within the handle of collaboration, I have watched that clear division of labor and compelling communication are the key to the smooth advance of the project. Each group part is evident almost his or her obligations and is able to total the errands on time. In expansion, criticism and recommendations among group individuals are too exceptionally imperative, which makes a difference us to ceaselessly progress our work.

Findings:
After counseling with Kamal, we had a clearer understanding of how to handle each portion of the venture, which empowered us to make strides our work more targetedly. In general, this venture not as it were progressed our proficient abilities, but moreover upgraded our collaboration and problem-solving capacities.











评论

此博客中的热门博文

Information Design Exercises

Information Design-Final project

Major Project -Task 2 Design Proposition